怎麼寫外貿郵件

寫外貿郵件首先你要明確是什麼外貿郵件：

1. 外貿開發信-這個你必須明晰你聯繫的是誰，內容是什麼，對方的產品和業務能夠和你有交集，能否吸引到對方，切忌千篇一律，大段廢話；抓住對方可能感興趣的點就好；第一封不回，第二封跟進，注意時間段和內容，內容要不同要有新鮮感，否則是就是垃圾郵件，浪費別人時間。

2. 外貿回覆跟進或者詢盤-這個要分情況來對待，需要時間經驗的積累，但是有一條是核心，不要輕易報價，不要把所有的交期-大貨，樣品説的那麼死，給自己留餘地；另外不能有語病。

3. 通用MARK-所有的郵件注意排版，注意顏色-千萬不要五顏六色；注意附件，附件不要壓縮文檔，別人會認為這是病毒；最好就是PDF和JPG格式；附件大小不要超過1M，尤其是第一封郵件，特殊情況特殊處理；大內存的附件用軟件或專門的網站傳。

4. 其實無論什麼外貿行業，寫郵件你都要把我最核心的2個點-你是否對行業的產品和產業鏈條熟悉，如果不熟悉，回去學好再來業務，免得丟人；你是否對你郵件往來的客户熟悉-他是什麼人，哪家公司；分銷渠道；有沒有中國的合作伙伴；他的業務模式，他的市場價格定位；他去年的銷售額；甚者他在社交網站的賬號；他喜歡什麼；分享了什麼。等等

5. 外貿是一條艱苦的路，需要堅持和努力；需要再凌晨和客户交流；需要在展會奔走如狗；

堅持是成功的必要條件卻不是充分條件-最後我總結的——有業務員不一定有單；有單不一定有錢；有錢不一定有提成；有提成不一定拿得到；戰市場；鬥客户；防黑手/這是一條頗有激情的荊棘路，與你共勉，fighting!

a、簡單：

語言要簡煉，不要羅羅嗦嗦，言之無物。要知道，很多國外商人的耐心是很差的，你浪費他的時間就等於在謀財害命。

千萬不要小看處理電子郵件的藝術，很多外貿業務員其實都不懂如何寫一封好的電子郵件。

其中的關鍵就在於你能否很好的把握買家詢盤的真正意圖，從而給他他最需要的最有針對性的答覆。

b、可信：

簡單並不是要你省略最基本的禮儀，我相信任何一個人都不喜歡不禮貌的回覆。和買家開始聯繫時還要注意，在電子郵件的後面，一定要附上你詳細的聯繫方式，包括你的姓名、職位、公司名、電話、傳真、E-mail地址、網址和公司地址等信息內容，給對方一個很正規的印象。有些廠商答覆時常常丟三落四，很容易給人留下不良印象。

c、恰當：

恰當其實是最不容易的！這裏面不僅包含了前二個因素，更重要的，還需要專業。

(1)買家總希望和精通產品的人打交道，如果你在回覆詢盤時錯誤百出，一看就是外行，買家會認為你不是真正的生產廠家，或者對產品並不熟悉，很可能就一去不回。所以回覆時一定要詳細註明產品的規格、包裝方式、功用、報價等資料。

(2)充分利用暢想外貿管理軟件中電子郵件傳遞圖片的優勢，這樣更能説明問題，同時也可以降低成本。

(3)發出郵件之前，要仔細的檢查一下，有無拼寫或語法錯誤，儘量把可能給別人的不良印象減到最小。

(4)報價要斟酌，不要留下太大的壓價餘地，否則會讓買家產生懷疑。而且，要細分客户，也就是説根據客户所在不同的國家、地區給出不同的報價。比如歐美客户和南美、中東的客户大多數會在產品檔次上要求不同，如果你給南美、中東的客户報歐美市場的價格，很可能會把對方嚇跑。

d、快速：

買家總希望儘快地得到回覆，特別是互聯網介入了國際貿易，很多國外買家更樂意應用這種方式，他們應用這種方式更多的原因是低成本和高效率。如果對客户的查詢回覆太遲，不僅會失去商機，而且會使對方對你的效率及能力產生懷疑。即使是不能立即回覆的問題，也應該在內部商議後給予明確答覆，切忌盲目應承，往往起反作用。

要不斷的細緻跟蹤曾向你發過查詢的客户；這一點非常重要！！！很多人往往覺得網上信息多、成交少，或者沒有成交，就失去了信心，並對收到的查詢不再重視，這是非常狹隘和愚蠢的做法。換位思考，換了你是買家，你會第一次就給一個你不瞭解的供應商下定單嗎？更何況現在的市場基本都是買方市場，買家不管是通過電子商務還是傳統商務手段，輕而易舉就能獲得無數供應商。所以，千萬不要輕視買家的任何查詢！

1. 向顧客推銷商品 Dear Sir: May 1, 2001 Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure. Yours faithfully 2. 提出詢價 Dear Sir: Jun.1, 2001 We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon.. Truly 3. 迅速提供報價 Dear Sir: June 4, 2001 Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you. 交易的契機 4. 如何討價還價 Dear Sir: June 8, 2001 We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon. Yours truly 5-1 同意進口商的還價 Dear Sirs: June 12, 2001 Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down. Sincerely 5-2 拒絕進口商的還價 Dear Sirs: June 12, 2001 Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer. Truly 6. 正式提出訂單 Dear Sir: June 15, 2001 We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date. Truly 7. 確認訂單 Dear Sir: June 20, 2001 Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times. Sincerely 8. 請求開立信用證 Gentlemen: June 18, 2001 Thank you for your order No. 599. In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be available until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested. Sincerely 9. 通知已開立信用證 Dear Sir: June 24, 2001 Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fax when the order has been executed. Sincerely 10. 請求信用證延期 Dear Sir: Sep. 1, 2001 We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be expire before shipment. Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30. Sincerely 11. 同意更改信用證 Gentlemen: Sept. 5, 2001 We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30. Please keep us abreast of any new development. Sincerely。

現在外貿郵件已經不再嚴格要求格式了。

Receiver: xxxxx,xxx,xxx,

Topic: xxxxxxxxxx

Dear XXX / Hi XXX,

Good day / Nice day. （往來頻繁的郵件通常已經取消問候語了）

As to xxxx, / For the Order or project。/ Can you help check 。../ 你想説的任何正文，儘量簡短，清晰，學校的那些宂長，客套，語法複雜的句子儘量不要。

Pls. help reply asap./ Pls. give us a respond within today。.如果你急需對方回覆的話，可以加在最後。

Thanks!

Best regards,

XXXX XXX

Section, position

xxxxxx Co., Ltd.

Tel.

Fax.

Mob.

Email.

差不多就這樣了，可長可短，不用每封都那麼規範的。

Apr.13th

Dear Mr Beard,

Mr. Lee , one of my old clients , has interest in our PCX phone machine. He would like to bring 10 samples and some brochures back home to make a trial sale. You may contact him directly on Tel 3108881.Laura

外貿郵件屬於專業性質很強的信函，具有專業的格式，專業的術語，不能將通用英語信函的格式和語氣語句用在外貿信函中。如果你寫的郵件不專業，對方接到郵件，看一眼就會丟棄。因為國外的買家都很敬業，不會將時間浪費在缺乏專業特徵的對手發來的郵件上。

外貿郵件切忌長篇大論，廢話連篇，要知道你的中國式英語寫的越多，對方越難受，寫的簡單明瞭，或許還能得到關注。

建議你最好找一本外貿函電課本認真地學習，同時還必須熟悉外貿的專業術語，這樣或許可以寫出符合行業規範的郵件。

寫外貿郵件首先你要明確是什麼外貿郵件： 外貿開發信-這個你必須明晰你聯繫的是誰，內容是什麼，對方的產品和業務能夠和你有交集，能否吸引到對方，切忌千篇一律，大段廢話；抓住對方可能感興趣的點就好；第一封不回，第二封跟進，注意時間段和內容，內容要不同要有新鮮感，否則是就是垃圾郵件，浪費別人時間。

外貿回覆跟進或者詢盤-這個要分情況來對待，需要時間經驗的積累，但是有一條是核心，不要輕易報價，不要把所有的交期-大貨，樣品説的那麼死，給自己留餘地；另外不能有語病。通用MARK-所有的郵件注意排版，注意顏色-千萬不要五顏六色；注意附件，附件不要壓縮文檔，別人會認為這是病毒；最好就是PDF和JPG格式；附件大小不要超過1M，尤其是第一封郵件，特殊情況特殊處理；大內存的附件用軟件或專門的網站傳。

其實無論什麼外貿行業，寫郵件你都要把我最核心的2個點-你是否對行業的產品和產業鏈條熟悉，如果不熟悉，回去學好再來業務，免得丟人；你是否對你郵件往來的客户熟悉-他是什麼人，哪家公司；分銷渠道；有沒有中國的合作伙伴；他的業務模式，他的市場價格定位；他去年的銷售額；甚者他在社交網站的賬號；他喜歡什麼；分享了什麼。等等外貿是一條艱苦的路，需要堅持和努力；需要再凌晨和客户交流；需要在展會奔走如狗； 堅持是成功的必要條件卻不是充分條件-最後我總結的——有業務員不一定有單；有單不一定有錢；有錢不一定有提成；有提成不一定拿得到；戰市場；鬥客户；防黑手/這是一條頗有激情的荊棘路，與你共勉，fighting!。